The bookings of a vacations rental are mainly confirmed via a website, therefore the importance to have your own one, that has to be your presentation to the world and a meeting point with the guests, where they can book without interferences of other vacations rental offers.
To Reach the guests directly is not an easy matter, when they don’t know our vacation rental property. At that point, the listing sites play its role, with a huge infrastructure and marketing budgets, against which the owner of a vacations home or a little apartment, has it very difficult to compete. But everything changes, when is the guest who looks for our house, either because he has stayed in it, or someone has recommended it. In this case, if we have our own website, it is enough that the house or apartment has an unique name, for a guest to find it easily, searching in Internet.
Just because of that, is justified to invest in our own web site, because will let us to create a name, an identity. In short, a brand, that will distinguish us from the rest and will help us to broken the dependency with listing sites and to get direct bookings.
Thinking of a long term marketing strategy, a website is an absolute essential, for any vacation rental business owner looking to take direct bookings and to build up its own brand.
In a market like the vacation rentals one, where almost all bookings are confirmed over the Internet, we can not underestimate the information that our own web site can provide us; like the visitors nationality, the booking dates being consulted at a given time, conversion rates, or even the guests contact details, which some listing sites hide us. All in all, will help us to better know and to connect with our guests. At the same time, we will have a better control over our business.