A vacation rental business needs its own website, to serve its direct customers, with a virtual store. To create a vacation rental website, the simplest and cheapest option is to opt for an application such as RentalWebs, which in addition to a booking engine, has a content manager system, to present the properties on a specially designed website to book a vacation rental accommodation.

These are the most relevant aspects to consider when designing a web page for a vacation rental:

• Content manager or CMS (Content Management System); The content manager for a vacation rental, in general, does not differ from what a CMS would be for any other website. Its function is to facilitate, in an easy and intuitive way, the introduction of texts and images, which will integrate the content of the site.

• Booking system for a vacation rental; The booking system is the software that allows you to book a vacation rental from a website. In the public part of the web, it would be the virtual store. While at the administration section, you should have a system to manage reservations; both those generated from the website, and those from other channels.

• Occupancy calendar; The occupancy calendar of a vacation rental can be considered a part of the reservation management system, integrated into the booking system, which will help us to control the availability. Although it deserves a separate mention, since it is used to show availability on the website.

Finally, once we have the tools to create our vacation rental website, it is important to plan the content to be published, which should include the following sections:

• An image gallery for each vacation rental property.

• A description of each property.

• A page about us, presenting our vacation rental service.

• A section with guest reviews.

• A section with information about the local area, which may be of interest to our guests.